Primary research
Primary research was conducted through two methods — Google Forms and in-person interviews.
The insights gathered were:
Most users listen to music all the time and especially during mood swings. Some users also mentioned listening during free time, bedtime, and while travelling.
Spotify is the most widely used app among the users.
Frustrations:
No option to set language preferences for lyrics, and often the lyrics are not synced properly with the song.
Music lovers have to depend on internet availability to listen to songs.
Too many advertisements interrupt the experience.
Users need to type the exact starting word of the song for the app to recognize it correctly.
User persona
Information architecture
Customer journey map
About the app
Wosai
Wibe With Wosai
The name "Wosai" is pronounced as Osai (W is silent). Osai is a name derived from Tamil language, it symbolizes sound.
Logo explorations
Wosai is a music app that offers additional features, including language options for lyrics, information about the currently playing song, the ability to save and play songs offline, and the option to set songs directly as ringtones.
High fidelity
