Problem statement
Traditional key holders become cluttered when multiple keys are placed on the same hook, causing them to tangle or fall. Retrieving a specific key quickly is difficult, especially when it's buried under others.
Target audience
Students from age 15 to adults below 70 who regularly manage multiple keys in their daily lives.
Secondary Research
Different types of key holders in the existing market
Inspiration from nature - Phyllotaxy
Phyllotaxy is the arrangement of leaves on a stem or branch in a pattern that ensures each leaf receives an equal amount of sunlight for optimal photosynthesis.
Whorled Phyllotaxy
6 leaves from each node in a circular arrangement around the stem.
The whorled arrangement in NATKEY, with 60° spacing per layer and 30° between layers, allows even distribution of keys, preventing overcrowding and making retrieval easier without disturbing other keys.
Plant - Top view
6 leaves in the bottom layer
6 leaves in the top layer
30°
User persona
Sketches
Rendered 3D model
Features
Hook
Expanded hook
Exploded view
Hanging bracket
Specifications
Dimensions
Material used
Wood
Metal